Search Engine Optimization (SEO) is an art. In this article we are going to discuss one facet of SEO, Keyword Density, and some tools that will help you check and improve your Keyword Density. By improving your Keyword Density, hopefully you can improve your search engine rankings.

First, what is Keyword Density? Keyword Density is the percentage of keywords compared to the rest of the text in your Web page. This metric is important because it gives you a tool to compare a Web page or site to that of similar pages with higher rankings. You can see how your use of keywords compares to theirs.

If you see sites that have comparable keyword density, but one site is ranked higher than the others, chances are their higher ranking is due to inbound links and/or inherited page rank. If their keyword density is higher than yours, there’s a good chance you can increase your ranking with some careful keyword placement for organic search optimization.

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